Dedicated to producing quality visual work for music and culture projects, exhibition and the production of editorial content, Sameer is also an active force in India’s burgeoning zine and publishing industries, turning his keen eye to the country’s streets, cities and urban landscapes. His current collection of felt pen drawing prints focus on one of the most ubiquitous yet idiosyncratic objects to be found there: the bicycle in its many gloriously diverse manifestations : MONOQI

The Ghoda Cycle Project is featured in MarieClaire Italy’s Feb issue - an article which talks about Indian design, art and fashion!

Indian sharing:

Un autentico culto la bicicletta nel continente asiatico: con gli acquarelli Ghoda Cycle Project l’illustratore Sameer Kulavoor ne celebra tipologie e funzioni (sameerkulavoor.com).

Also check out the images of graphic designer Sameer Kulavoor’s new Ghoda Cycle Project – a poster book of his drawings that I’ve been happy to include in my personal collection this month. As Sameer says, these ordinary bicycles “carry the hopes and aspirations of a big section of the Indian population. No wonder they are called ghoda cycles. Basic necessities like cooking gas, milk, bread, newspapers and tiffin are delivered to our homes on a cycle. And then there are the mobile cycle shops that sell, among other things, tea, vegetables, waist belts, ice creams and SIM-cards.” PARMESH SHAHANI - Head of GODREJ INDIA CULTURE LAB

theTeam W+K Amsterdam got in touch with me mid-august for a possible collaboration on a television commercial for INTEL. The script involved an animated part and W+K were looking at The Ghoda Cycle Project illustration style as an ideal match. I said why not! 

Heres some of the illustrations I designed. Click to see all. Common streetside scenes, signages, and the Mumbai heroes - Dabbawallahs.

GO DO SOMETHING WONDERFUL - INTEL. Final TVC will be posted soon. 

Sameer Kulavoor recently produced the bicycle images featured here for his publication, The Ghoda Cycle Project. This visual documentation displays a number of hybrid bicycles found throughout inner-city and rural India in a most vibrant and endearing way. Although Sameer enjoys illustration for print as his preferred medium, he has also developed a unique body of animated content within his portfolio. - DEFINITELY BAGGY.

El ilustrador Sameer Kulavoor viaja a menudo por su país. Observa estos artefactos donde todo puede ocurrir, las bicicletas indias, y las dibuja con sus rotuladores en sus hojas A4. Hace tres años empezó a mirar las bicis de otra manera. Quería descubrir hasta dónde se mezclan estos vehículos con la cultura y la economía del país. Y a principios de este año convirtió en dibujos mucho de lo que había visto durante todo este tiempo. The Ghoda Cycle Project “es una serie en proceso”, indica el ilustrador. “Esta es la primera entrega pero aquí no está todo. Hay muchos más ejemplos del uso de la bici en India”. - Spanish magazine, YOROKOBU.

Kulavoor’s dexterity with hand and technique has always been in bringing in something learned from the subjects he sketches; like in his Zeroxwallah zine that was printed on discarded photocopies, The Ghoda Cycle Project incorporates screen printing techniques used to decorate and personalise bicycle mud flaps. The result: Bollywood-referencing, neon-bright screen prints that, like the sketches, are worthy of being framed. - MUMBAI BOSS

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